I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have had in my back pocket for a while called World Class Bristol, I have been thinking about the difference between great and world class. I’ve done loads of research (and… Continue reading Writing to make you laugh and cry, and think and buy
And what's more, you should hate club sandwiches too. First, because, you’re never sure what you’re going to get. Is it Chicken, or Turkey, bacon or 'meat'? There’s always a random ingredient that the chef has decided to shove in there. It’s like Subway but even worse as you don’t get to choose which fillings… Continue reading I hate a club sandwich.
Why should you reduce or remove the passive voice from your writing? The article, which covers the need to write in the active voice, was written by TBD's crack squad of writers. It will be read by you over the next two to three minutes and will focus on improving law firm marketing. If we carry on… Continue reading Here’s to the death of the passive voice in law firm marketing