Why inventing your ideal client might not work for law firms and solicitors
They say: Create your ideal client. I say: Just look for more clients like your existing favourite client. I’m no fan of inventing an ideal
They say: Create your ideal client. I say: Just look for more clients like your existing favourite client. I’m no fan of inventing an ideal
I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have
And what’s more, you should hate club sandwiches too. First, because, you’re never sure what you’re going to get. Is it Chicken, or Turkey, bacon
Why should you reduce or remove the passive voice from your writing? The article, which covers the need to write in the active voice, was
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