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Here’s our latest thinking.

How do I make a new website?

How should I make a new website?

If you’re setting up a new business, it’s quite often tempting to create a new website yourself. There’s something fun about the idea of creating the site precisely as you want it. Our strong advice: please don’t do this. If you can afford a few hundred pounds (or more) you can get up and running … Continued

At peace - #Digital100Image

#Digital100Image – the power of the imagery

The #Digital100Image We’d like to see more people use great imagery in their work in the professional services sector. Today, we’re proud to announce the inaugural Digital 100 photography competition: #Digital100Image   How do I enter the #Digital100Image competition? The method is simple: Enter one of your own photos on this week’s theme: “wellbeing” by 3pm GMT on … Continued

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Like and share a coffee

How do I improve my social media reach?

With more people than ever working from home and free from interminable meetings, now is a perfect storm for producing and sharing great content for both your regular content and your advertising options. How can I get more reach for my social media posts? The first thing to note is that the giants of social … Continued

A robot

Robots.txt – the world’s view of you in just nine characters

What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in his book Alchemy). The concierge is there to welcome everyone and help with their immediate requests but also there to keep out the unwanted. In short, concierges are a signal. … Continued

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Four coffees

Digital 100: The Social Creatures and the Kevin Costners

What are the four quadrants in The Digital 100? When we analyse the top law firms’ digital marketing strategies, they fall into four quadrants: those who are performing well at both web and social (Digital Nirvana); those who aren’t doing either well (Digital Hell); the social creatures and the Kevin Costners. What is Digital Nirvana? … Continued

The Digital 100 rankings

The Digital 100 overall rankings 2019

The Digital 100 – current rankings Below is the overall ranking for digital marketing at law firms for this quarter. TBD has used a range of pertinent criteria to rank firms, the vast majority of which are size agnostic. 1 Leigh Day 2 Irwin Mitchell 3 Mishcon de Reya 4 Forsters 5 Simpson Millar 6 … Continued

The Digital 100 winner 2019 - Leigh Day

Key findings from The Digital 100

How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements that Google rewarded most and ranked the top law firms based on both publicly available data and some bespoke criteria that we created. The result is The Digital 100 – … Continued

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Law firm web traffic rankings

Digital 100: The one million club

Global traffic rankings for Digital 100 law firms Having just run the first-ever Digital 100 report, some key stats are emerging as benchmarks for major law firms. If you buy a copy of the report, we can show you industry-wide benchmarks and stats from your firm that show how you’re performing at digital marketing. By … Continued

Total read time

What is total read time?

What is Total Read Time? Total read time is a measure of the amount of time that people have ever spent reading your webpage. It’s one way of determining the return on investment of creating a piece of content. Why is Total Read Time so important for professional services firms? All time spent on non … Continued