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Here’s our latest thinking.

A robot

Robots.txt – the world’s view of you in just nine characters

What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in his book Alchemy). The concierge is there to welcome everyone and help with their immediate requests but also there to keep out the unwanted. In short, concierges are a signal. … Continued

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