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Here’s our latest thinking.

A robot

Robots.txt – the world’s view of you in just nine characters

What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in his book Alchemy). The concierge is there to welcome everyone and help with their immediate requests but also there to keep out the unwanted. In short, concierges are a signal. … Continued

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The Digital 100 winner 2019 - Leigh Day

Key findings from The Digital 100

How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements that Google rewarded most and ranked the top law firms based on both publicly available data and some bespoke criteria that we created. The result is The Digital 100 – … Continued

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