Let’s shift gears: time to talk law firm CRM. We’ve done a lot of posts on web and PR over the past few weeks. Now it’s time to talk about where the rubber hits the road: law firm CRM. Before I get into specifics over my next few blogs, this piece is about the need… Continue reading Law firm CRM: What can the legal industry learn from the translation industry?
What does success look like for law firm PR/media coverage? This article is meant for senior partners, managing partners, department heads and PR teams at law firms. As a leader and/or owner of your business, you’re right to want to demand value and the right level of performance from your law firm PR team. In… Continue reading Law firm PR: How many press cuttings should I expect my public relations team to get?
Why have we prepared a glossary of digital marketing terms for law firm marketing?There's a whole new digital marketing language to learn and it's foreign to most of the professional services marketing people we meet, never mind their management teams. That's changing, but we thought that this blog could live as an evergreen reference tool.… Continue reading The jargon buster: A glossary of digital marketing terms for law firm marketin
Why you need to love Google and why Google needs to love your website (aka law firm SEO) How did you find this piece? Via social media? On our website? Via email? In all probability it was via Google, because Google and law firm SEO accounts for the majority of your web traffic and ours… Continue reading How does Google affect law firm marketing?