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How do I improve my social media reach?

With more people than ever working from home and free from interminable meetings, now is a perfect storm for producing and sharing great content for both your regular content and your advertising options. How can I get more reach for my social media posts? The first thing to note is that the giants of social … Continued

Waiter carrying coffee

Covid-19 – culture wars for UK and US law firms?

How much do you value your people? The old saying goes that you should dump a partner who is ‘rude to the waiter but nice to you.’ Which begs the question, what message does it send to your employees and clients, your lawyers and your targets if you think it’s okay to treat your business … Continued

A robot

Robots.txt – the world’s view of you in just nine characters

What is a robots.txt file? Classy hotels always have a concierge who performs multiple functions (see what Rory Sutherland has to say about them in his book Alchemy). The concierge is there to welcome everyone and help with their immediate requests but also there to keep out the unwanted. In short, concierges are a signal. … Continued

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Coffee, Glasses and a clear brain

The war for digital marketing talent in law firms

Clarity for your firm’s 2020 vision I love the cover of this month’s The Lawyer magazine, partly because I just did a sight test, and partly because the theme of looking back and looking forward is so important to the legal sector and the work we do at TBD Marketing. The data in the piece … Continued

Four coffees

Digital 100: The Social Creatures and the Kevin Costners

What are the four quadrants in The Digital 100? When we analyse the top law firms’ digital marketing strategies, they fall into four quadrants: those who are performing well at both web and social (Digital Nirvana); those who aren’t doing either well (Digital Hell); the social creatures and the Kevin Costners. What is Digital Nirvana? … Continued

Opinions and data

Data and marketing: never the Twain shall meet?

What has Mark Twain got to do with data-led marketing? The following quote is often erroneously attributed to Mark Twain: “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” The irony that it’s probably not his saying wouldn’t be lost on the great … Continued

The Digital 100 rankings

The Digital 100 overall rankings 2019

The Digital 100 – current rankings Below is the overall ranking for digital marketing at law firms for this quarter. TBD has used a range of pertinent criteria to rank firms, the vast majority of which are size agnostic. 1 Leigh Day 2 Irwin Mitchell 3 Mishcon de Reya 4 Forsters 5 Simpson Millar 6 … Continued

Articles - if you draft them, will they come?

How do you write a great blog post or article?

The anatomy of a great article How do you write a great article? Here are some steps that you can take which will improve your article which are above and beyond the writing tips we talk about on our Write/Share/Engage courses. Come up with a thought leadership article idea See what has already been written … Continued