Here’s our latest thinking.
Why can’t LinkedIn compete with Facebook and Twitter as a marketing channel? We can tell you how many followers we have on Twitter, how many friends we have on Facebook and how many followers and employees we have on LinkedIn. We can also tell you how many followers you have on Twitter, how many friends you have … Continued
The Digital 100 – current rankings Below is the overall ranking for digital marketing at law firms for this quarter. TBD has used a range of pertinent criteria to rank firms, the vast majority of which are size agnostic. 1 Leigh Day 2 Irwin Mitchell 3 Mishcon de Reya 4 Forsters 5 Simpson Millar 6 … Continued
The anatomy of a great article How do you write a great article? Here are some steps that you can take which will improve your article which are above and beyond the writing tips we talk about on our Write/Share/Engage courses. Come up with a thought leadership article idea See what has already been written … Continued
Here’s a (crowdsourced) list of social media faux pas to avoid. Vaguebooking It’s basically the equivalent of not saying enough but trying to draw on crowds to ask you more details. This activity normally results in the response “U OK hun?” on Facebook. The problem is, it’s now in our world: “See this week’s employment … Continued
What can we learn about engagement/reader’s mindset from the Government’s approach to the Withdrawal Agreement Bill last week? Every piece of writing should have an objective behind it. When we’ve published it, we need to ask the same question: did it produce the right result? Looking at the Government’s recent attempts to get the Withdrawal … Continued
Do we ask people to read too much in too short a timeframe? It’s not often that word counts and read times make it onto the national news agenda. But we do live in interesting times. The publication of the EU (Withdrawal Agreement) Bill yesterday gave MPs hours in which to read a 115-page PDF … Continued
The power of a little positivity Fancy a peek under the bonnet at a competitors’ analytics? Here’s a very quick exercise (then please come back here for the rest of the article): Please can you click on this: https://bitly.com/2LYbL9G Then please click on this: https://bitly.com/2LYbL9G+ The former is Allen & Overy’s strong piece on “Operationalising … Continued
How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements that Google rewarded most and ranked the top law firms based on both publicly available data and some bespoke criteria that we created. The result is The Digital 100 – … Continued
Global traffic rankings for Digital 100 law firms Having just run the first-ever Digital 100 report, some key stats are emerging as benchmarks for major law firms. If you buy a copy of the report, we can show you industry-wide benchmarks and stats from your firm that show how you’re performing at digital marketing. By … Continued
What is Total Read Time? Total read time is a measure of the amount of time that people have ever spent reading your webpage. It’s one way of determining the return on investment of creating a piece of content. Why is Total Read Time so important for professional services firms? All time spent on non … Continued