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The Digital 100 rankings

The Digital 100 overall rankings 2019

The Digital 100 – current rankings Below is the overall ranking for digital marketing at law firms for this quarter. TBD has used a range of pertinent criteria to rank firms, the vast majority of which are size agnostic. 1 Leigh Day 2 Irwin Mitchell 3 Mishcon de Reya 4 Forsters 5 Simpson Millar 6 … Continued

Articles - if you draft them, will they come?

How do you write a great blog post or article?

The anatomy of a great article How do you write a great article? Here are some steps that you can take which will improve your article which are above and beyond the writing tips we talk about on our Write/Share/Engage courses. Come up with a thought leadership article idea See what has already been written … Continued

Social media faux pas

Here’s a (crowdsourced) list of social media faux pas to avoid. Vaguebooking It’s basically the equivalent of not saying enough but trying to draw on crowds to ask you more details. This activity normally results in the response “U OK hun?” on Facebook. The problem is, it’s now in our world: “See this week’s employment … Continued

A lot of reading

Writing for the reader’s mindset

What can we learn about engagement/reader’s mindset from the Government’s approach to the Withdrawal Agreement Bill last week? Every piece of writing should have an objective behind it. When we’ve published it, we need to ask the same question: did it produce the right result? Looking at the Government’s recent attempts to get the Withdrawal … Continued

Analytics and coffee.

Fancy looking into your competitors’ article analytics?

The power of a little positivity Fancy a peek under the bonnet at a competitors’ analytics? Here’s a very quick exercise (then please come back here for the rest of the article): Please can you click on this: https://bitly.com/2LYbL9G Then please click on this: https://bitly.com/2LYbL9G+ The former is Allen & Overy’s strong piece on “Operationalising … Continued

The Digital 100 winner 2019 - Leigh Day

Key findings from The Digital 100

How do we rank for digital marketing? This year, we wanted to rank leading law firms for their digital marketing. We looked at the elements that Google rewarded most and ranked the top law firms based on both publicly available data and some bespoke criteria that we created. The result is The Digital 100 – … Continued

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Law firm web traffic rankings

Digital 100: The one million club

Global traffic rankings for Digital 100 law firms Having just run the first-ever Digital 100 report, some key stats are emerging as benchmarks for major law firms. If you buy a copy of the report, we can show you industry-wide benchmarks and stats from your firm that show how you’re performing at digital marketing. By … Continued

Total read time

What is total read time?

What is Total Read Time? Total read time is a measure of the amount of time that people have ever spent reading your webpage. It’s one way of determining the return on investment of creating a piece of content. Why is Total Read Time so important for professional services firms? All time spent on non … Continued