marketing for law firms, Marketing for small law firms, writing for law firms

Forever friends… Have you got your evergreen content strategy right?

Why Friends is the evergreen content every marketer needs to loveTalk about spotting a hole in your pipeline: Netflix recently paid $100m to extend its contract to show Friends for one more year on its service. $100m. $2.74m per day. For Friends. Which ended 15 years ago. Which we watched for free at the time.… Continue reading Forever friends… Have you got your evergreen content strategy right?

Read. Write, Drink Coffee. Repeat.
Campaigns, marketing for law firms, writing for law firms

Writing to make you laugh and cry, and think and buy

I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have had in my back pocket for a while called World Class Bristol, I have been thinking about the difference between great and world class. I’ve done loads of research (and… Continue reading Writing to make you laugh and cry, and think and buy

marketing for law firms, writing for law firms

Here’s to the death of the passive voice in law firm marketing

Why should you reduce or remove the passive voice from your writing? The article, which covers the need to write in the active voice, was written by TBD's crack squad of writers. It will be read by you over the next two to three minutes and will focus on improving law firm marketing. If we carry on… Continue reading Here’s to the death of the passive voice in law firm marketing