24h: +44 117 2872099

Here’s our latest thinking.

Analytics and coffee.

Fancy looking into your competitors’ article analytics?

The power of a little positivity Fancy a peek under the bonnet at a competitors’ analytics? Here’s a very quick exercise (then please come back here for the rest of the article): Please can you click on this: https://bitly.com/2LYbL9G Then please click on this: https://bitly.com/2LYbL9G+ The former is Allen & Overy’s strong piece on “Operationalising … Continued

Coffee and headlines

Freddie Starr ate my headline

Aaaaahhh headlines. The joy of drafting a hilarious opening, the desperation of the editing process. I love headlines. I hate headlines. I jump out of bed to read headlines. I work hard to combat the wrong kind of headlines. Headlines are a major part of my working week. They should be a major part of … Continued