Why Friends is the evergreen content every marketer needs to loveTalk about spotting a hole in your pipeline: Netflix recently paid $100m to extend its contract to show Friends for one more year on its service. $100m. $2.74m per day. For Friends. Which ended 15 years ago. Which we watched for free at the time.… Continue reading Forever friends… Have you got your evergreen content strategy right?
I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have had in my back pocket for a while called World Class Bristol, I have been thinking about the difference between great and world class. I’ve done loads of research (and… Continue reading Writing to make you laugh and cry, and think and buy
Control the message It's time to consign website PDFs to history. Yes, PDFs are much beloved by the legal community. The rationale is pretty clear: PDFs provide a safe way to present information without the fear of anyone editing it. The problem is that that control comes at a massive cost: readership. People who I… Continue reading Time for a reboot on PDFs: Control, alt, delete?
Can an algorithm which is beyond your control - affect your revenue? What can you do about it? I was eating at Caribbean Croft yesterday lunchtime - great food and great service - you should go. Tripadvisor agrees, which is how we came to be there as it had consistently ranked in the top 10 restaurants… Continue reading What you measure, you can manage: how law firms can use their data to their commercial advantage
What are the benefits of having a central PR team run your PR? Can local teams do a better job?