Control the message It's time to consign website PDFs to history. Yes, PDFs are much beloved by the legal community. The rationale is pretty clear: PDFs provide a safe way to present information without the fear of anyone editing it. The problem is that that control comes at a massive cost: readership. People who I… Continue reading Time for a reboot on PDFs: Control, alt, delete?
Can an algorithm which is beyond your control - affect your revenue? What can you do about it? I was eating at Caribbean Croft yesterday lunchtime - great food and great service - you should go. Tripadvisor agrees, which is how we came to be there as it had consistently ranked in the top 10 restaurants… Continue reading What you measure, you can manage: how law firms can use their data to their commercial advantage
What are the benefits of having a central PR team run your PR? Can local teams do a better job?
Why should you reduce or remove the passive voice from your writing? The article, which covers the need to write in the active voice, was written by TBD's crack squad of writers. It will be read by you over the next two to three minutes and will focus on improving law firm marketing. If we carry on… Continue reading Here’s to the death of the passive voice in law firm marketing
Why have we prepared a glossary of digital marketing terms for law firm marketing? There's a whole new digital marketing language to learn and it's foreign to most of the professional services marketing people we meet, never mind their management teams. That's changing, but we thought that this blog could live as an evergreen reference… Continue reading The jargon buster: A glossary of digital marketing terms for law firm marketing