CRM, marketing for law firms

What you measure, you can manage: how law firms can use their data to their commercial advantage

Can an algorithm which is beyond your control - affect your revenue? What can you do about it? I was eating at Caribbean Croft yesterday lunchtime - great food and great service - you should go. Tripadvisor agrees, which is how we came to be there as it had consistently ranked in the top 10 restaurants… Continue reading What you measure, you can manage: how law firms can use their data to their commercial advantage

marketing for law firms, writing for law firms

Here’s to the death of the passive voice in law firm marketing

Why should you reduce or remove the passive voice from your writing? The article, which covers the need to write in the active voice, was written by TBD's crack squad of writers. It will be read by you over the next two to three minutes and will focus on improving law firm marketing. If we carry on… Continue reading Here’s to the death of the passive voice in law firm marketing

digital marketing for law firms, marketing for law firms

The jargon buster: A glossary of digital marketing terms for law firm marketing

Why have we prepared a glossary of digital marketing terms for law firm marketing? There's a whole new digital marketing language to learn and it's foreign to most of the professional services marketing people we meet, never mind their management teams. That's changing, but we thought that this blog could live as an evergreen reference… Continue reading The jargon buster: A glossary of digital marketing terms for law firm marketing