Control the message It's time to consign website PDFs to history. Yes, PDFs are much beloved by the legal community. The rationale is pretty clear: PDFs provide a safe way to present information without the fear of anyone editing it. The problem is that that control comes at a massive cost: readership. People who I… Continue reading Time for a reboot on PDFs: Control, alt, delete?
I attended #BristolGaggle yesterday, which is organised by Noisy Little Monkey (a Bristol digital marketing agency). I've collated some of the thinking from the day here and will add in extra links to slides and speakers as they become available. You'll need to scroll down the tweets in the window to see all the tweets.… Continue reading #DigitalGaggle March 2018 – a conference through its tweets
What can you do about law firm article plagiarism? Can you stop someone from stealing your thought leadership?
Why have we prepared a glossary of digital marketing terms for law firm marketing? There's a whole new digital marketing language to learn and it's foreign to most of the professional services marketing people we meet, never mind their management teams. That's changing, but we thought that this blog could live as an evergreen reference… Continue reading The jargon buster: A glossary of digital marketing terms for law firm marketing