CRM, marketing for law firms

What you measure, you can manage: how law firms can use their data to their commercial advantage

Can an algorithm which is beyond your control - affect your revenue? What can you do about it? I was eating at Caribbean Croft yesterday lunchtime - great food and great service - you should go. Tripadvisor agrees, which is how we came to be there as it had consistently ranked in the top 10 restaurants… Continue reading What you measure, you can manage: how law firms can use their data to their commercial advantage

Campaigns, CRM

Law firm CRM: What can the legal industry learn from the translation industry?

Let’s shift gears: time to talk law firm CRM. We’ve done a lot of posts on web and PR over the past few weeks. Now it’s time to talk about where the rubber hits the road: law firm CRM. Before I get into specifics over my next few blogs, this piece is about the need… Continue reading Law firm CRM: What can the legal industry learn from the translation industry?