I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have had in my back pocket for a while called World Class Bristol, I have been thinking about the difference between great and world class. I’ve done loads of research (and… Continue reading Writing to make you laugh and cry, and think and buy
2019 is going to be the breakthrough year for deepfakes and if you work in tech, reputation, politics or the law, you're almost certain to cover them at some point. Here's why. The technology exists to allows us to put words into the mouth of another. The technology now exists to allow us to extract… Continue reading What are deepfakes and why should the media care?
What are the benefits of having a central PR team run your PR? Can local teams do a better job?
Let’s shift gears: time to talk law firm CRM. We’ve done a lot of posts on web and PR over the past few weeks. Now it’s time to talk about where the rubber hits the road: law firm CRM. Before I get into specifics over my next few blogs, this piece is about the need… Continue reading Law firm CRM: What can the legal industry learn from the translation industry?
What does success look like for law firm PR/media coverage? This article is meant for senior partners, managing partners, department heads and PR teams at law firms. As a leader and/or owner of your business, you’re right to want to demand value and the right level of performance from your law firm PR team. In… Continue reading Law firm PR: How many press cuttings should I expect my public relations team to get?