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digital marketing for law firms, law firm websites, marketing for law firms

Time for a reboot on PDFs: Control, alt, delete?

Control the message It's time to consign website PDFs to history. Yes, PDFs are much beloved by the legal community. The rationale is pretty clear: PDFs provide a safe way to present information without the fear of anyone editing it. The problem is that that control comes at a massive cost: readership. People who I… Continue reading Time for a reboot on PDFs: Control, alt, delete?

Challenges

Articulating a growth mindset and its importance to the future of our industry

I’ve heard astronauts and Olympic medallists speak, listened to the wisdom of retail gurus, hung on the words of politicians. But, yesterday afternoon I attended an event that was genuinely among the best live speeches I have ever heard. Matthew Syed is well known for his various endeavours - his journalism, his writing, his podcasting… Continue reading Articulating a growth mindset and its importance to the future of our industry