Sometime around February 10th 2019, Dave L Clements decided he’d change my world forever. I don’t know Dave. You might, but I have never met him. I probably never will. That said, I *can* tell you a few things that I have found out about him: First, that he’s “an astrophysicist by profession, working in… Continue reading Sixteen degrees of separation and a man named Dave
I’ve been thinking a lot about words recently. About better writing. No change there, then. Specifically, on the back of a marketing report I have had in my back pocket for a while called World Class Bristol, I have been thinking about the difference between great and world class. I’ve done loads of research (and… Continue reading Writing to make you laugh and cry, and think and buy
Why Friends is the evergreen content every marketer needs to loveTalk about spotting a hole in your pipeline: Netflix recently paid $100m to extend its contract to show Friends for one more year on its service. $100m. $2.74m per day. For Friends. Which ended 15 years ago. Which we watched for free at the time.… Continue reading Forever friends… Have you got your evergreen content strategy right?
2019 is going to be the breakthrough year for deepfakes and if you work in tech, reputation, politics or the law, you're almost certain to cover them at some point. Here's why. The technology exists to allows us to put words into the mouth of another. The technology now exists to allow us to extract… Continue reading What are deepfakes and why should the media care?
We have some of the UK’s leading employment law experts available for comment and media work. If you’d like to interview someone who can speak about challenging employment law issues but in plain English, then please get in touch. They have been quoted in the trade press (insurance, legal, accountancy) as providing background for radio… Continue reading Employment experts available for comment