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Here’s our latest thinking.

AIDA and law firm content

My dad had tickets to see Aïda on three separate occasions. On the first, his mum passed away. One the second, his brother passed away. So it was with quite some trepidation that we went to see Verdi’s masterpiece at the Royal Albert Hall together a few years ago. This article, however, has nothing to … Continued

An introduction to law firm marketing

An introduction to law firm marketing

Marketing is a lot of fun. A bit like driving, you need to learn the mechanics and the rules of the road but, after a while, you can enjoy the scenery a little as you do it. Laura has kindly asked me to explain the basics of law firm marketing so that you might well … Continued


The end of the beginning?

Are we yet at the end of the beginning of this pandemic? My heart says no. My head agrees. Even the simplest of business planning exercises tells us that any attempt to return to the old way of life and lawyering is not yet an option. Life, how we conduct ourselves and how we do … Continued


Is employment law overheating?

Everyone’s favourite legal PR, Giselle Daverat, and I ran a survey of employment lawyers last week under the title: “Is employment law overheating?” We’d heard rumours that employment lawyers were among the busiest in the market and we wanted to find out more. And as it turns out… They are incredibly busy: Every single respondent … Continued

How do I make a new website?

How should I make a new website?

If you’re setting up a new business, it’s quite often tempting to create a new website yourself. There’s something fun about the idea of creating the site precisely as you want it. Our strong advice: please don’t do this. If you can afford a few hundred pounds (or more) you can get up and running … Continued

VHS tape

#80swatchalong – a movie night on Twitter

A few of us (me, Saltmarsh’s Helen Burness and Totum’s Gary Jones) who work in the legal sector (mainly) but not as lawyers thought that we’d do something to bring everyone together and have a fun collective experience whilst we’re all in lockdown. So, combining four things that we love (movies, the 80s, family and Twitter), … Continued

At peace - #Digital100Image

#Digital100Image – the power of the imagery

The #Digital100Image We’d like to see more people use great imagery in their work in the professional services sector. Today, we’re proud to announce the inaugural Digital 100 photography competition: #Digital100Image   How do I enter the #Digital100Image competition? The method is simple: Enter one of your own photos on this week’s theme: “wellbeing” by 3pm GMT on … Continued

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